Branding for Galician optician local group. The corporate structure was based in four types of observation a telescope, to observe future scenarios, the optician glasses, represents close treatment between optician and patient, a microscope, represents the clinical observation and a kaleidoscope, which represents the product. This view, from far to closer, is reflected in the logo, inspired in the classic sign of glasses you can see in most optician shops but in this case more informal. The packaging is presented as a kaleidoscope and formed by two boxes for two sizes of glasses. The suede design reflects the vision through a kaleidoscope into a simple geometry. Starting from a common corporate criteria was given to each optician the possibility to personalize the point of sale through color and furniture.